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SpaceX
Branding / Custom Typeface / Iconography / Motion graphic
4 weeks
2023
SpaceX fosters innovative
approaches to overcome
obstacles and failure
To elevate the concept of relentless pursuit and achievement of goals, I conceptualized a three-tiered variable typeface system. Each tier embodies a distinct phase of success amidst challenges, reflecting a blend of sci-fi and futuristic aesthetics to visually narrate the journey from aspiration to achievement.
Iconography
Iconography system are based on the "complete" tier of custom typeface, I apply inktrap, and made icons for utilizing various situation from signage to control panel for spaceship
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