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MoMA
Fall Season
Reveal
Branding / Motion graphic
4 weeks
2023
As I ascend the escalator, I am greeted by artworks from various artists in different era. I bring this unique trait of MoMA as a key visual direction, and use stair and escalator as a metophor of door to new world,
Transition between floors, facilitated by escalators and stairs, transcends mere physical movement, it becomes a gateway to exploring diverse arts
Sub-brand
Color
I employed a palette of six colors meticulously extracted from the autumn scenery of Central Park in New York.
Identity
I aimed to convey the visual of a staircase with depth and richness by combining 2D and 3D graphics, creating a visually immersive space.
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