(05) 61st NYFF
NYFF stands for the New York Film Festival. It's an annual film festival held in New York City, organized by the Film Society of Lincoln Center. Established in 1963, NYFF showcases a wide range of films, including features, documentaries, and short films from both established and emerging filmmakers worldwide. The festival is known for its curated selection of films, often focusing on artistic quality and innovation rather than commercial appeal.
Brand design
Typeface design
Motion design
Logo design
I’ve selected Geography by Kilm Type as our secondary typeface. Its geometric precision and modern elegance resonate with the vibrant energy of New York City, while ensuring readability.
Black and white serve as our primary brand colors, perfectly capturing the duality of light and dark, Additionally, I’ve curated unique color palettes drawn from iconic cinematic scenes, unifying our films under one cohesive brand identity while preserving each film’s distinct character.
Secondary Typeface
& Brand color
For the secondary typeface, I chose PP Mori, a sans serif inspired by contemporary Japanese design. it embodies modern minimalism and a cultural connection that resonates with modern aeththethic of japan, its clean, contemporary lines enhance readability while honoring the museum’s innovative spirit.
For the brand color palette, inspiration was drawn from the sculptures and paintings of Yayoi Kusama, creating a connection between her art and the brand identity. The chosen colors form a harmonious visual system.
Iconography
I’ve crafted a bespoke grid system for our iconography that aligns precisely with the logo’s dimensions. Every pixel in this meticulously designed structure is purposefully allocated to indicate key spaces—whether it’s a restroom, café, or elevator—ensuring both seamless navigation and a cohesive design narrative.
(04) 61st NYFF
NYFF stands for the New York Film Festival. It's an annual film festival held in New York City, organized by the Film Society of Lincoln Center. Established in 1963, NYFF showcases a wide range of films, including features, documentaries, and short films from both established and emerging filmmakers worldwide. The festival is known for its curated selection of films, often focusing on artistic quality and innovation rather than commercial appeal.
I’ve selected Geography by Kilm Type as our secondary typeface. Its geometric precision and modern elegance resonate with the vibrant energy of New York City, while ensuring readability.
Black and white serve as our primary brand colors, perfectly capturing the duality of light and dark, Additionally, I’ve curated unique color palettes drawn from iconic cinematic scenes, unifying our films under one cohesive brand identity while preserving each film’s distinct character.
I’ve crafted a bespoke grid system for our iconography that aligns precisely with the logo’s dimensions. Every pixel in this meticulously designed structure is purposefully allocated to indicate key spaces—whether it’s a restroom, café, or elevator—ensuring both seamless navigation and a cohesive design narrative.