SpaceX’s ambitious goal of making humanity multi-planetary with projects like Starship underscores its pioneering spirit. By combining innovation, transparency in missions, and strategic partnerships, SpaceX has solidified its position as a leader in the space exploration industry, inspiring a global community of scientists, engineers, and enthusiasts alike.

 

To elevate the concept of relentless pursuit and achievement of goals, I conceptualized a three-tiered variable typeface system. Each tier embodies a distinct phase of success amidst challenges, reflecting a blend of sci-fi and futuristic aesthetics to visually narrate the journey from aspiration to achievement.

 

Our core brand color is Orange-Red—a bold, high-energy hue that embodies passion, ignition, and the unstoppable force of a rocket launch. It’s the heat of ambition, the flame of exploration, and a direct nod to the audacity of a Mission to Mars. To balance this intensity, our supporting palette includes White and Warm Gray, providing clarity, contrast, and a grounded, modern feel.

 

For our secondary typeface, we chose PP Telegraf—a modern grotesk with a commanding presence and a raw edge of brutalism. Its rigid angles and structured counters enhance legibility on screens, making it highly effective at small sizes. Telegraf brings a sense of precision and power, reinforcing our brand’s forward-thinking identity.

 

Additionally, I draw a Iconography based on the custom grid with unified overshoot to keep the similar width and height, each angle, inktrap are inspired by custom typeface so it can paired with that and keep the original identity